Integrated Partnership
Leveraging Best-in-Class
Resources

Guided by the principles of education, value, and partnership, Simplicity Wealth is a comprehensive wealth management platform that specializes in providing independent financial advisors, and by extension their clients, with holistic financial planning solutions. Led by a team of credentialed professionals, Simplicity Wealth delivers institutional-level investing and sophisticated technologies to help investors minimize risk and maximize potential return of their household portfolio. Simplicity Wealth was formed in 2019 as an operating company of Simplicity Group. For more information about the Simplicity Group of companies, please click here.

A Dedicated Planning Process that Puts Investors First

Step 1

Perform Qualitative and Quantitative Analysis of Financial Situation, including Risk Tolerance and Objectives

Step 2

Perform a Comprehensive Portfolio Analysis

Step 3

Design a Portfolio that Aligns with the Client’s Stated Goals and Risk Tolerance

Step 4

Review Proposal and Make Adjustments as Needed

Supporting Advisors and Their Clients with Differentiated Trading

Simplicity Wealth’s investment platform is designed to support independent advisors in helping them create successful outcomes for the clients through differentiated trading.

Proprietary Risk Analysis

Identifying and managing risk tolerance so that investors can remain committed to their investment plans.

Simplicity’s proprietary risk analysis is based on an algorithm and Value at Risk (VaR) methodology and incorporates the investor’s emotional tolerance with respect to the potential magnitude and speed of investment loss.

Guaranteed Lifetime Income Integration

Insurance products integrated into proposal system for guaranteed income.

Simplicity Wealth’s investment proposal can seamlessly integrate guaranteed income-for-life solutions inside an investor’s portfolio to help them work towards achieving their growth and income objectives within their desired risk tolerance.

Guarantees backed by the claims-paying ability of issuing company. An annuity is intended to be a long-term, tax-deferred retirement vehicle. Earnings are taxable as ordinary income when distributed, and if withdrawn before age 59½, may be subject to a 10% federal tax penalty.

Direct Indexing and Tax-Loss Harvesting

Gaining greater control of an index with added tax benefits so that investors may keep more of what they earn.

Through Simplicity Wealth’s automated direct indexing and tax-loss harvesting capabilities, investors will have greater control and flexibility within their replicated index portfolios and will also benefit from offsetting capital gains tax through the strategic selling of securities at a loss.

Tax-loss harvesting involves selling an investment at a loss in order to offset the taxes resulting form a capital gain. It is not considered tax advice and you are encouraged to consult with your personal tax advisor for such services

Tax-Optimized Transition

Sophisticated transfer strategies for helping investors reduce or even eliminate tax-burdened legacy positions.

Simplicity Wealth’s tax-optimized transition solution works to help advisors alleviate investors’ tax liabilities of transferring existing non-qualified funds over to their businesses through a transfer-in-kind, multi-year strategy.

Tax-loss harvesting involves selling an investment at a loss in order to offset the taxes resulting from a capital gain. It is not considered tax advice and you are encouraged to consult with your personal tax advisor for such services.

ESG and SRI Investment Options

Investment strategies for helping align investors’ money with their values.

Simplicity Wealth’s Environmental, Social and Corporate Governance (ESG) and Socially Responsible Investing (SRI) overlay screens offer a comprehensive suite of resources that combine investment intelligence with social awareness – all integrated within the investment platform, helping advisors align their clients’ money with their values.

Stock screener provided by Sustainalytics, a Morningstar subsidiary.